Search Engine Strategies

"If you were in the middle of the desert selling brand new Ford Trucks for 5 bucks each, you would never sell a single one if nobody knew you were there."

If you are the best fishing guide in Oregon and you only charge $10.00 a trip you will never book a trip from your website unless somebody finds your website.
 

Did You Know .....

There are over 50,000 search engine and listing companies now but less than 20 of them are the only ones used by 99% of Internet users.


You can submit your website to these search engines but unless your website is set up correctly you will never get listed.


Using too many keywords on your website can get you kicked out and even black listed by the major search engines.


When you submit your website to the major search engines they will send a computer activated device (called a spider) to check out your website and to see if it is deserving of being listed. Each search engines uses different basis for rating your website. Their spiders use complicated formulas to determine whether or not they will list your website. They factor in total words, total pages, website popularity (how many websites link to yours),  how meta keyword and description html is coded and how often certain words and phrases are repeated.


Each search engine uses different criteria for deciding who gets listed and who gets banned so if your website is not correctly set up it can do very well in Yahoo but not even be listed in MSN Search.


Once you submit your website to search engines it can take from 4 to 8 weeks for these spiders to even make it to your website.


If you use a FREE hosting service your website will not be listed by most major search engines.


Search engines use odd determination factors in deciding where to list your website. They may list it under "Oregon Fishing Guides" but not under "Fishing Guides Oregon."


The bottom line is this: It is EXTREMELY important to "know what you are doing" when it comes to search engines. If you do not, it is STRONGLY recommended that you have an expert plan search engine strategies for your website.


"Submitting a poorly designed website to search engines is like fishing with an old hubcap for a lure. No matter how many times you cast it you will never catch a fish and more likely you'll scare the fish away"

 

Additional Information:

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fishing photos on this website are from Marv's Fishing Guide Service